Logo Design Tips
If you have a company logo or if you are still trying to come up with a company logo, make sure that it actually represents your company’s ideas, nature, values, and its vision for the future. Companies need logos so that they can create a lasting impression in people’s minds about a company and its values. In a logo people should be able to relate to a company’s quality and values. If you want to build your company’s brand image, then it is important to have a unique and timeless logo design.
A design might be a masterpiece but may not be good on a logo. It does not need to prove how great a designer the logo maker is. Logos are there to speak for your company and it is judged based on the elements forming the design. Here are some tips in making a logo that will be something that people will remember because of its uniqueness.
Your competitors’ logos should feel inferior to yours. It must be unique in such a way that people relate that logo to only one company and they are not confused to which company the logo belongs to.
In the latest logo design news, experts suggest not to follow logo fads and trends. You should have a well designed, timeless logo that holds value even after several years since its creation.
The simple three pointed star logo of Mercedes Benz is an example of a timeless logo. And this has been their logo for the last 80 years or so. This is one of the most recognized logos in the world that has survived in people’s minds through all the wars and economic downturns.
if you ask the experts, they will advise you not to copy or even get inspiration from another company’s logo design. Aside from being sued for trade mark violations, you company will also bear the image of a company that does not have its own identity.
Brochures, magazines, business cards, and websites are forms where logos are displayed so your logo should be designed in such a way that it looks equally good and equally compact on all these forms. In your logo, the text should be readable, neither too small nor too big.
A simple logo can still be a beautiful one. Use simple fonts for your logo so that they are easy to read. Colors should be at a minimum of at most three and you should not use more than three types of fonts. You can spoil your image by too many colors or too many fonts, and those who see your logo will hardly remember it.
The best logos that people remember are unique, simple and adaptable logos.