improving production through effective communication is business communication. It is inclusive of various aspects ,for example; public relations,marketing,branding,customer relations, advertising, consumer behavior, reputation management, interpersonal communication, employee engagement and event management.
There are various median used for business communication. They include; print media,television,radio, internet,ambient media and the word of mouth.
various colleges and universities acknowledge the importance of including business communication as a unit in their curriculums. the importance of the business sector in our society as a source of income makes business communication important to learn. The effective communication between employer and employees, within employees, between employees and customer is crucial for the success of the company.
It is important to know the choice of communication method for effective business communication.one example of a communication method is use of web-based communication enhancing communication at different place and time. use of videos in conferencing which is a method allowing interaction of people at different place.Reports which has documentations of the undertakings of each department in the organization. the exchange of ideas is made possible through this reports. use of presentations as another method of communication that is crucial in enhancing results. use of hard copies of reports ,Microsoft PowerPoint are examples of audiovisual materials used in presentations.Forum boards and face to face meetings, which are personal which should later be documented are used in business communication. use of suggestion box is an important component of improving business communication. This is mostly used as an upward communication method because it is used by those employees who may shy from communicating to the management directly when they write a note of their suggestions or complaints and throw it in the suggestion box.
business communication is made possible through several directions of communication. Top-down communication involves the communication of the management to the employees using memos, circulars, newsletters, e-mails and others. a second method involves bottom-up direction in which the employees pass information to the managers through suggestions,e-mails,reports..Horizontal communication involves the communication between employees of the same level. This takes place through use of circulars e-mails, telephones and others. Diagonal communication involves communication between managers of different levels.
There are other factors to consider in the choice of a better business communication.use of face to face communication is preferable as it involves interaction between customer and clients hence effective sales. the opportunity to see and test the product is important because it helps convince the customer.maintaining a good eye contact is important in face to face communication.the correct use of words in e-mails is important. In telephone making, the communication should be clear and requires a positive attitude and being brief but effective. listening is a skill required in business communication and hence it is important to listen carefully without interrupting unnecessarily.
A successful business must have a good business communication empowerment.